Cookies ... With chocolate chips or vanilla cream?

Not so fast. These cookies are the online kind that allow us to show the most relevant and interesting content to visitors on our website.

Based on what our visitors are interested in, and what they are looking for, we can show them the best content. Our cookies (whether online or home-baked) are only shared with others in our office. Third parties and other outsiders get nothing. Although we look at what might interest our visitors, the cookie data remains completely anonymous.

So they really don't contain chocolate chips?

No, they really are chocolate-free, but are made up of the tiny snippets of text that most web pages store on their viewers' devices.

How these get stored is under the complete control of the user, who may restrict or block the use of cookies through the internet browser on their device. Online cookies - in contrast to real ones – can be refused even after you have agreed to them first.

But I love chocolate. Why should I accept yours?

Cookies are especially important because they provide you with user-friendly online services. The most important elements in online shopping (for example, your shopping cart, the payment or the shipping of a delivery order) are heavily reliant on such cookies.

Unlike edible ones, online cookies make the technical exchange between the user and the website much faster. With their help, a website can remember what elements a user liked more, and what was liked less

This saves time and makes surfing and shopping online a much more pleasant experience. So what applies in real life is also true on the internet: cookies make everything much more enjoyable.

Most websites use cookies because they provide a simple and uncomplicated way for users to be directed to the newest and most interesting content according to their preferences.

With the help of cookies, our website colleagues can determine how well our web content is delivered to you, the visitor, which ads the user might be interested in, and above all, what site improvements can be made to give you an even better experience.

Cookies overview

Our aim is to keep you informed about the types of cookies we use on our site. This is an overview of all the types of cookies we use and their purposes on www.hoorayheroes.co.uk.

Necessary cookies

Marketing cookies

Cookies for functionality

Now that you read all about our website cookies we’re sure you’re craving a real one. We are. Milk, anyone?